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The Great Friendship Experiment

Can friendship be recruited as intentionally as talent?

A playfully serious exercise in human connection - with a genuine search for two new friends.

Project Story

Before a good friend of mine passed away, we'd joked that it would take a global talent search to replace her.

This project is me taking on that dare with a public experiment in how meaningful friendships form - and how we might be more intentional about them.

This explores whether connections - of the genuine, resonating, mid-life variety - can be built with the same structure and care that we often reserve for our careers.

It’s equal parts memorial, social experiment, and invitation to connect - because maybe friendship deserves a recruitment strategy, too.

How It Works

The application process is designed for empathy, depth, and connection.

In short, it's meant to be the best recruitment process you've ever signed up for. 
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Step 1: Survey

A light, 8–12 minute questionnaire to see if values and vibes align. Instant feedback provided.

What You Get (Even If You Don't Get "Hired")

Anyone who makes it to the second round is likely to:

  • Discover questions that make you reflect

  • Experience perspectives that make you consider

  • Join discussions that make you feel

  • Collect moments that make you smile

  • Encounter humanity in many forms

  • Find, I hope, people who feel like your people

Come with curiosity.
Stay for connection.

The Bigger Picture

Loneliness is quietly one of the most significant social challenges of our time. Research shows nearly half of American adults feel disconnected - even when surrounded by others. Studies from Finland, the UK, and the US point to the same trend: friendship networks are shrinking, loneliness is rising, and adults increasingly struggle to make or maintain close connections. As busy adults, we're primed to schedule meetings, not meaning. And the solution may not lie purely in apps or algorithms - but rather more in intention, in connections rooted in real resonance and alignment. This project is a small act of resistance against adult disconnection - a public testing of the elements of intentional friendship, with the hope of sparking others to be intentional in their connections, as well.

Ways to Participate

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Apply to be a Friend

See if we might click - and share with others who might

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Join the Substack

Connect with other curious individuals through the writing assignment

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Follow on LinkedIn

I'll share learnings along the way - so we can do better together.

Press & Partners

For journalists, researchers, or organizations interested in adult connection, loneliness, or community design, a press kit is available:

What this is

This is a public attempt for a person to find people of mutual resonance - and a potential means for others to do the same.

I'm not the only one with questions.

If you're befuddled - or just generally inquisitive - you're welcome to shoot your questions about this project to contact@workupward.com

I can't quite guarantee an elegant answer to everything, but the more common replies can be found in the FAQ below (which will be updated regularly).

Frequently asked questions

Your participation and trust matter to me.
Read how I respect your privacy and responses in the privacy policy.  
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